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DATE: April 17, 2000
GREENHOME.COM, The First Environmental Superstore, Defines "Green"
San Francisco, California . April 17, 2000 - Green Home (www.greenhome.com), an Internet startup opening soon as the .first online environmental superstore,. has completed its proprietary certification process to define .green.. In partnership with its board of advisors, Green Home will lead the way in defining .green. products and services for the American consumer.
.Over half of Americans indicate in one way or another that they would prefer to buy non-toxic, less wasteful versions of what they.re already buying,. states Lawrence Comras, President and Founder of Green Home in the April 16th issue of The Industry Standard. Comras says the site will cater to mainstream America, and will carry green versions of virtually all of the products American consumers could find at their local superstore. All products sold possess attributes that promote environmental health or resource conservation including reduced toxicity, recycled content and energy efficiency.
Green Home also offers a .Green Home Tour,. which provides a room-by room walkthrough, linked intimately to the product and services database. This service assists users in easy ways to environmentally upgrade their homes. The ToxipediaTM is an online proprietary encyclopedia, hyper-linked throughout the Web site, containing thousands of short descriptions for chemicals, toxins and environmental terms.
Green Home has developed partner relationships with key leaders in the environmental movement, including the Environmental Protection Agency (EPA), Natural Home Magazine and The Green Resource Center. Green Home continues to cultivate strategic partnering opportunities with innovative organizations and retailers committed to upholding the standards of green, environmentally superior goods.
About Green Home:
Green Home is a solution provider for green living. The Green Home Web site is a lifestyle management tool for the majority of Americans who want to create healthy home and office environments.
The Green Home web site, http://www.greenhome.com, is scheduled to launch in early summer.
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